It is a fact that repeated contact, such as advertisements, newsletters and emails, keep your company in the minds of your existing and potential clients.
It is also a fact that it takes at least 3 to 4 communications to even begin to have an impact on the readers memory retention of your business.
And keeping in constant contact with your existing customers is one of the best ways to realize repeat business as well as provide valuable referral business. A professional email newsletter is a great method to stay inconstant contact!
It is also a very affordable way to inform your existing customers of new products, features, services or promotions you have to offer.
As a simple example, a professionally designed email newsletter might cost $75 to send to 1,000 recipients. The same newsletter contents, produced by regular hard-copy printing and distributed to 1,000 addresses via snail-mail, would most likely cost over $800.
That's a savings of more than 90%!
Not to mention the extra sales and referral business that you will receive. You could send out more than 10 email newsletters (don't forget constant contact ) for the same price as 1 hard copy issue!
D-Mack Media can create professional email designs and campaigns that are branded specifically to your business (corporate id) and are created using standard HTML format and a plain text version. All you have to do is provide us the content and the contact list - we take care of the rest.
View some EMAIL NEWSLETTER examples...
Possible messages for an email newsletter:
- Announce monthly special
- Inform clients of upcoming events
- Offer coupons for specials or discounts
- Company announcements - new hires, achievements
- Customer appreciation
- New products or services
- Provide information or articles of interest that could benefit your clients
D-Mack Media can manage ALL the various tasks associated with an email newsletter for you, including design, content, distribution, contact lists, subscriptions and reporting. This 'total solution' approach also saves time and money by only having to deal with one company.
All of our email newsletter packages include:
- Full HTML and text newsletter design - customized to match your corporate image including photos and graphics - sent as plain text only, HTML only or both (mime)
- Each email sent can be personalized with your contact list information - such as the recipients first and last name, their company name and their email address
- Each email contains a link to a complete on-line version of the newsletter - and if applicable, any number of links to specific pages on your website
- Customized subscribe and unsubscribe forms for your email list - including email auto-responders for the 'opt-in' and unsubscribe process to reduce possibility of spam complaints
- Full email list management - including import of your existing mailing list, automatic list updates for undeliverable email addresses, subscribes and un-subscribes
- Multiple list management for sending newsletters to separate lists
- Email distribution services - to as many, or as few, recipients that you need
- Full reporting for each newsletter campaign - including number of recipients sent to, number of email bounces (hard and soft), number of times the email was opened and viewed and number of times each individual link in the newsletter was clicked
View some EMAIL NEWSLETTER examples...
Need a list of potential customers to send your newsletter to? We also offer email mailing list research, sourcing and other resources to get you started.