Vancouver Website Design

Complete Website Management

Full Email Newsletter Campaigns

Customized HTML & PHP Programming
Dedicated and Professional Customer Service


The Sales Process

Most business owners would like to focus all their energy on daily business operations and serving existing client demands. It's critical to your success, however, to focus on gaining new business from current and potential customers in order to grow and sustain your company. In fact, successful entrepreneurs spend about 40 percent of their time in marketing and selling activities.

sales cycle

Read more: The Sales Process

Your Company's Features & Benefits

Products may be described in terms of their features and benefits.  Features are product characteristics that deliver benefits; we buy products for their benefits. Stated another way:

  • Features are product characteristics such as size, color, horsepower, functionality, design, hours of business, etc.
  • Benefits answer the customer’s question: What’s in it for me?

This distinction is further illustrated in the following examples:

A feature is. . .

A benefit is. . .

Physical size

It’s small enough to fit in your raincoat pocket.

A 75 horsepower motor

A mower that takes the work out of yard work.

Patented box spring design

A restful night's sleep.


Read more: Your Company's Features & Benefits

Click the link below to view a summary of the services that D-Mack Media offers. The document will open in a new window and is in Adobe® PDF® format that you can save and print. If you need the free Adobe Reader, click the Adobe logo Adobe Reader
D-Mack Media Services (233kb)...